Marketing terms can be informative or misleading.  Sometimes they mean what they say, sometimes they don't.  Our role is to make the distinction.  Some examples of abused, Double Entendres ....

• "Maintenance Free" (It can't be fixed)      
• "Stainless" (Aluminum and Plastic)                  
• "Custom" (Mix and Match Standard Features Off the Assembly Line) 
•  "Economy" (Cheap)        
•  "Discount" (Cheaper)                                        
• "Compact Wine Cellar" (Modified Refrigerator)
• "Replacement"  (Cheap Imitation)             
• "Humidity Control" (Dry Corks)                       
• "Window Doors" (Plexiglas)
• "Premium" (Overpriced)                            
• "Our Brand" (Same Product - Different Name)   
• "Limited Warranty" (You're on Your Own)
• "Best" (Impossible to Define - Harder to Prove) 
• "Innovative" (Unproven)                                   
• "Vibration Free, Quietest" (Is It Working?  If so, sound levels are equivalent and none vibrate.)
• "Free Shipping" (Built Into the Product Cost and Padded)  
• "Special," "Sale," "Hot Deal," etc. (Inflated Retail Price - "Used Car" Mentality )     
• "Scratch 'n Dent" (Damaged to an Unknown Extent - Somewhere Between Warehouse & Outhouse)
• "State of the Art" (See "Best")                   
• "UL, NSF, ABC, XYZ Rated (Paid a Fee)        
• "French Technology" (?????)  
• "Hand-Crafted" (Assembled By Humans)    
• "Technology" (Powered by Electricity)               
• "Furniture Quality" (Some Type of Wood By-Product)
• "Multi-Temp," "Dual Zones"  (Unnecessary, Counterproductive and/or Impossible)