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Marketing terms can be
informative or misleading. Sometimes they mean what they say,
sometimes they don't. Our role is to make the distinction.
Some examples of abused, Double Entendres ....
-
"Maintenance Free" (It can't be
fixed)
-
"Stainless" (Aluminum and
Plastic)
-
"Custom" (Mix and Match Standard Features
Off the Assembly Line)
- "Economy"
(Cheap)
- "Discount" (Cheaper)
- "Compact Wine Cellar" (Modified Refrigerator)
- "Replacement" (Cheap Imitation)
- "Humidity Control" (Dry Corks)
- "Window Doors" (Plexiglas)
- "Premium"
(Overpriced)
- "Our Brand" (Same Product - Different Name)
- "Limited Warranty" (You're on Your Own)
-
"Best" (Impossible to Define
- Harder to Prove)
-
"Innovative"
(Unproven)
-
"Vibration Free, Quietest" (Is It
Working? If so, sound levels are equivalent and none
vibrate.)
- "Free Shipping" (Built Into the Product Cost and
Padded)
- "Special," "Sale," "Hot Deal," etc. (Inflated
Retail Price - "Used Car"
Mentality )
- "Scratch 'n Dent" (Damaged to an Unknown Extent
- Somewhere Between Warehouse & Outhouse)
- "State of the Art" (See "Best")
- "UL, NSF, ABC, XYZ Rated (Paid a Fee)
- "French Technology" (?????)
- "Hand-Crafted" (Assembled By Humans)
- "Technology" (Powered by
Electricity)
- "Furniture Quality" (Some Type of Wood By-Product)
- "Multi-Temp," "Dual Zones"
(Unnecessary, Counterproductive and/or
Impossible)
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